- [Voiceover] In the previous movie,
you saw how I organized my logo files
into a simple to discern style guide for my clients.
In this movie, I want to take two of those projects
and share with you how I deliver the actual files referenced
in those style guides.
So the two projects I want to take you through
and show you how I organize the actual
vector art files that I deliver to a client
and we're going to do that for both the simplified one
which is the Heartland Pest Control
and the more complex one which is the Seed Collective.
So we'll look at the simplified one first, Heartland.
We'll go ahead and open up this file
and you can notice this is how I organize the hierarchy
of these files.
I create folders named after the color formats
referenced in the style guide so I have CMYK process,
I have Spot and I have Black and White.
I also have a copy of the style guide PDF
inside these logo asset files
so it's always there if they ever need to go back
and recopy it to their machine or send it to a vendor.
I tell my clients that they should keep it
with their logo files so it's easy to access
and never send the file without sending a copy of it.
You don't want to send the original and then lose it.
But you can quickly preview this
and this shows what this style guide looks like
and so all of the files that are contained
in the folders within will correspond to these names
that I've given for both the CMYK, the Spot
and the black and white
so if we take a look at that,
you can see the corresponding names of these files
and each of these are exactly that.
This is the vertical black and white file
and here is the horizontal black and white file
and in the CMYK, we have the color iterations
and in the Spot, we have the Spot color iterations as well.
So that's how I organize it.
I also set up a separate folder
that are made from the same digital assets,
the same vector files,
but these are raster files,
they're high resolution PNG images
so I take the CMYK
and I just convert them to PNG images
by dragging them into Photoshop.
I usually set the resolution anywhere between
350 to 400 so it's pretty high res
and then that way, they can place these inside
for example their QuickBooks invoicing to brand it
so when they send it out to a client,
their logo appears on it.
Most small business owners use something like QuickBooks
and you can use this kind of graphic
within the context of QuickBooks and their templates
to brand it really simply
so I always provide both the color
and black and white for them in a high res PNG format
so internally, they can use it
to create a flyer or a handout.
So this is the simplified one.
This is as simple as my process gets
for delivering the final art files
for a logo design project.
Now, one that's a little more complicated
is the Seed Collective
and once again, I include the PDF on that
and if we take a quick view on that,
you can see it's made up of three pages.
So this first page is all of the process.
The second page is the black and white
and then the third page is the reverse.
So it's easily organized into this PDF.
Once again, they can reference the name of the file
and that'll correspond with the color format
and the file name
so in this case,
maybe they want to use the format that's named
SC Logo CMYK5
and that would be just the brand mark itself.
Maybe it's the one prior to that
and this is the one where it's more of an encapsulated
mark that I created there.
Once again, I provided both in CMYK
but in this case, I don't have Spot
because it only needs to use CMYK to produce this mark
but I do provide all the black and white files
as shown here and also in this case, the reverse files.
Now, if I preview this here,
you're really not going to see anything
because they're white so they're not going to show up
but when you open it, it is the simplified artwork
in that one color of white
and of course, I've set up high res PNG images
for their internal use as well
so it has the color ones so they'll be able to use these
in a high resolution PNG format.
Once again, if they're doing invoicing with QuickBooks
or creating a simple flyer,
this will enable them to do it quickly, easy
and retain all the continuity.
Now, when it comes to the reverse images,
these PNG images,
they're white with a transparent background,
so they can use these as well
if they wanted to handle it
in a matter where the logo needs to appear
on a colored or a dark background
so I give them that kind of flexibility as well.
So this is how I deliver all of my art files to my clients
along with the simple style guides
so it makes ease of use
and it retains the continuity of their brand
as they continue to use it with various vendors.
I've been using the same modus operandi
with my clients for years
and it's helped them to manage their own identity
and use their brand assets
with greater ease and understanding.
The more you can organize your creative deliverables
in a manner like this,
the less time you'll spend holding a client's hand
after the project is all said and done
so it's a wise investment of your time.