- [Voiceover] Digital tools allow us to create with
optimal precision and we need to deliver our final
art in a format that is both clean and hassle free.
Doing so will ensure our designs print
and appear correctly when they're used.
So, let's take a look at how you should
be setting up your final production ready logo art.
So, this one of the explorations I created for a
client based out of Slovkia and it's for a brewery.
You've seen the final art on the actual logo marquee
went with but I produced all the various iterations,
this was one of them that I presented to 'em.
Even though this art visually appears correct,
it's actually not production ready in terms of delivering
final art if this was the final logo a client would go with.
If I turn on this background, you can see that
this file is merely colored and composed to look correct
but in actuality, all these parts are separate
and it's not built in such a way that's
gonna work for final artwork.
You would wanna set it up so your final production
ready artwork would appear like this.
That's what I'm talking about here.
Now, when I created this art originally,
all started out with a basis of a drawing
and these are my base shapes that
I used to create this artwork.
A lot of this is just simple geometric building
that we've covered in other movies but you can see
that I just simply used fill colors to compose these
and it looks visually correct but once again
on a dark background, it's actually not.
So, I would have to go in and on shapes combine 'em,
punch out the detail in order to make the
artwork visually correct and actually
production ready for the final project.
Another aspect of this project is on my comp,
I just tried to get the visual look and
feel of what's gonna work of a project
but I don't worry about it being
actual production ready color specs.
I'll then go in to pantone and spec a specific color
like this one right here if I double click into this,
you can see it's pantone 287 color process.
I actually used the pantone bridge book so
when I look up a specific color in terms of blue
in this case, it'll give me both CMYK break process color
and it'll also provide me with as shown here a spot color.
Any color swatch in the swatches
palette that has the dot in the lower
right hand corner means it's a spot color.
So, it's equivalent of what's gonna match
the process color for the same hue and value of that color.
So, I always spec process, I always spec spot
and I always provide my artwork in black and white.
Another way you can approach your final art
on a design like this, if you wanted to use
it on a colored background or a darker background,
you could just simply create a nice little
nesting shape, a halo type of format or
round it To pull that off as well.
Now, for this iteration, the final art look like this.
I provided it both in a nested and
un-nested format as shown here.
Now, ultimately this could break down
into a simple black and white that could
work for in this context since it's a brewery,
it would work really well for a bottle cap design.
So, I encourage you to take pride in your work.
Invest the time needed to construct and deliver final
art files that facilitate ease of use for your clients.
They'll thank you for it and you'll avoid the problems
that sloppy files cause as well.