- [Voiceover] Creativity can't exist without fear.
Fear of failure, fear of trying a new process or style,
and I'd argue if fear never rears its head in your
creative process, then you're not trying hard enough.
I approach projects all the time for clients,
big, small, multi-nationals, and even non-profits.
And at times, it can get really intimidating working
on some of those projects.
But you know what?
I've learned to just embrace that fear,
because it's part of the natural creative process.
You really should not worry about it and just use it
as a fulcrum for your creativity.
In this movie, I want to share with you a logo project
I worked on that took an unorthodox turn.
Now, this specific client is a non-profit,
it's actually a church.
And they wanted me to do a logo design,
part of their request was we want a logo
that is approachable, but it also embraces nature.
It also has a very organic feel to it.
And, when they said organic,
that made me think of actual plants.
And that's when I went out into our front yard actually,
and I took some branches and I broke 'em off,
and I brought 'em inside, and I composed this.
I just started kind of laying 'em out and playing with it
to see if I could actually create a logo mark that was
based off of the real thing, in this case, branches.
And I like this approach.
Obviously, I can't use a photograph for a final logo mark,
it's just not gonna work well.
It's not gonna be easy to use.
But, this gave me the inspiration to start playing
with it more, and I worked out more of a straight-on view,
playing with these branches in black and white.
And this was what I used as my reference.
And once I referred to this as my reference,
it helped me to draw out my artwork that captures the mood,
the ideal, if you will,
of some organic elements with branches.
And then once this was built, I could simply put together
all my vector shapes to formulate it.
Once I had those, then it made it easy just to select
all my vector shapes, and I could unite 'em all together
to form the final composition for the brand mark.
And the coloring on this turned out like this.
I gave it a subtle drop shadow.
And, it was a unique way to kind of approach a project.
I'd never approached a project like that,
but it was a happy discovery, or accident, if you will,
because I had no idea if I was gonna like where
this was leading to, and when it was all said and done,
I really like how it came out.
And it not only lended itself well for a logo exploration,
it also lended itself for a secondary usage, so we could
take that as a letter form, and use it for secondary
branding graphics for their promotional efforts.
So, it's a little unique project.
I just wanted to share it with you.
And, you never know where inspiration is gonna come from,
so don't ignore those fleeting ideas that come to mind.
Instead, act on 'em.
You never know where it's gonna lead, and the process,
although unknown, just might lead to a great idea
or an opportunity.