- [Instructor] Digital printing offers quality
with digital flexibility.
For example, affordable short runs
and variable data and one-to-one personalization.
You can change out more than just the address.
You can even change out images
from impression to impression.
Some digital presses offer inline binding options,
but digital presses, most importantly I think,
offer a wider color gamut than offset process inks.
And that means that you
might get good rendering of spot colors,
even though the press doesn't have a spot ink.
Now, one of the things you
have to think about is the slight limitation
to stock sizes that are available for digital presses.
And there are some limitations on stock types.
You need a stock type that behaves on a digital press.
And presses require controlled environments.
Embossing and die cutting
aren't something that you can do on a digital press.
And so those processes are going to be performed offline,
separate from the press.
Large format inkjet printers
have a wide range of large output options.
You can print your own wallpaper
and they're capable of very vibrant color
because they have inks that go beyond CMYK,
you might see light cyan
and pink and orange and green and purple.
And this expands the color range
that you can image on such presses.
They're capable of running weatherproof stock.
So you've probably seen outdoor signage that was created
on large format inkjet printer.
So all of these widen your options when it comes to print.
You're not limited to what you can do on an offset press.
These digital devices make it possible to print things
we couldn't print 20 years ago.