- [Instructor] Of course you'd like your job to be perfect
but you have to expect some corrections and alterations.
Things do change.
But who pays for the change? Well, it depends.
There's something called Artist's Alterations,
often abbreviated as AAs.
So these are things such as design changes.
Hey, you know what?
Let's make that type bluer or correcting errors.
If you spelled something wrong, you don't want to be saying,
"Stop the presses."
You want to find that much earlier in the process.
In these cases, the designer could fix the problem
and then there is no cost except possibly to the deadline
if these are extensive corrections
or you can have the printer perform the fixes
and there might be a little bit of cost
added to the printing job.
And then there are Printer Alterations, also called PAs.
That might include slightly changing the dimensions of a job
to fit on another press.
You might never notice the difference
but it might enable 'em to run your job a little bit earlier
or a little bit faster.
They might have to create additional artwork
in case multiple ink hits are required.
They might have to create a rich black
for large black area coverage.
Just simple black ink may not be enough.
But the good news about Printer Alterations
is that there's no cost to the designer.
It's the printer who absorbs the cost.