- [Narrator] It's my hope as you conclude this course
you realize that logo design entails a lot more
than merely creating a graphic mark or symbol.
It's about the totality of a brand and who they are
in the minds of their audience.
What does the brand stand for?
Are their services trusted and how well do they treat those
who interact with their business?
The logos you create for your clients
will represent their brand and needs to align
with their business personality and aesthetic.
Logo design isn't easy.
It takes a lot of research, focus thinking
and discipline to do it well.
And even when you achieve that,
there is no guarantee a client will like it.
But don't let that intimidate you.
Embrace the challenge, apply the process
and methods I cover in this course
and you'll see continued improvement in your work.
Make sure to watch my companion course,
Logo Design: Illustrating Logo Marks
for a deep dive on the craftsmanship
of creating logo graphics.
Thank you for watching
and as always, never stopped drawing.