- [Narrator] In a previous movie,
we covered deducted ideation.
And in this movie we're going to keep using
that method of thinking to assist us
in picking an appropriate style for our logo project.
There are many different styles.
One could choose from to use on any given logo design.
I picked a flat line style when I designed this logo
for a restaurant.
And it's the style that came to mind,
when I first thought of the Elevated Culture project.
I also did more research to get the vibe
of this style firmly established in terms of its aesthetic.
When Omar sent me the mood board
he put together for Elevated Culture,
there was a moment of design happenstance.
He had included an image
along the same styling I had in mind.
This one, so I knew I had to pursue this
as one of the design directions I would present.
As I mentioned in a previous movie,
drawing is the context deductive ideation works best in
to sketch out and capture potential ideas.
You can use to create a logo design.
Here are some of my initial thumbnail drawings
thinking in this style.
I like to use a pen a lot when I draw thumbnail sketches
because you're mining at this stage.
You're not refining.
I'll then draw it out again,
more precisely as shown in this refined sketch
which all then use as a roadmap to build out my vector art.
When most people think of logo design,
they tend to think of graphic symbols like these.
But logos can be handled in a lot of various styles.
A symbol is one way as seen in Target's logo,
but you can also get more illustrated
as seen in Starbucks logo.
Let's take a look at a variety of businesses
and the style used for each.
So I previously showed you
that whole grid of graphic symbols
that was for this project OraCoins.
They're at cryptocurrency and they're all circular
to represent the idea of a coin.
This was the final direction they chose.
Here's an architectural firm based out of Las Vegas.
They designed the environments of casinos,
which are entertainment-based.
So we played off of an aperture
as the focus of what they designed.
The Chisholm Trail Heritage Center,
documents the cowboy lifestyle
in the late 1800's on cattle drives.
This works perfect for their business.
My former high school, Timberline High School,
this was the mascot branding we designed for them.
I brand the local TEDx events
and one of their previous themes was called revolutions.
So I used a graphic kind of propagandash theme for that.
Children's Hospital in New Orleans.
This exploration captured the essence, and fun,
and engagement that a child would have towards an entity.
Therefore, it's cute and impactful.
This is a hazelnut farm here in Oregon,
so it has a nice approachable aesthetic
with a classic flair.
Here's the importer in Texas called Teaback teas.
So we use the form and styling of leaves
to form the graphic motif.
Lorain County Ohio Tourism Board,
hired me to create this graphic
to brand an annual event called Waist High in Walleye.
We kept the styling graphic and iconic.
So it could work in one color
and make printing t-shirts and merchandise easier.
Here's a software developer called Awmous.
They create unique software.
So we created a hand lettered logo type
along with the brand mark
that goes with their slogan work wisely.
New Orleans Recreation Department,
had me design a logo for their department
and the culture in New Orleans is lively, colorful
and we reflected that in the design we created.
OISF is part of a conference for cyber security.
So we utilized a graphic symbol to represent that.
Street2Street is a youth outreach.
They put on basketball camps to get kids off the street
and engage in positive activity.
So we played off of the graffiti and street art.
You would find in the New York area
Virginia Community Healthcare Association,
helps people find the best healthcare that they could have.
We captured the essence of a cardinal,
which is the State bird and use the direction
that he's looking because that's what this company does.
It directs people in the right location
to find the health care they need.
Allurmadillo Marketing was a brand exploration
for a marketing firm in Oklahoma.
One of the directions I gave them was this
and it was playing off the fact
that the animals in that area,
in this case an armadillo
could be easily used to create a brown mark.
Ultimately, they went in a different direction,
but I love this design.
Noodle Girl is Asian noodle products.
So we played of that concept with the custom logo type
and the styling of the brand mark.
Dungeons & Dragons is probably
the world's most famous role-playing game.
And we created the most famous ampersand
of this dragon for them.
BAF had as their initial brand design,
a mule looking back that the originator
and founder of the company owned.
We updated that to be contemporary
and work in one color on their lighting products.
Also found on their fans.
Logo design is probably
my favorite creative project to work on.
It involves learning new industries,
understanding businesses, marketing and creating a design
that will interact with thousands.
So the style I pick is critical
to reflect the personality of the brand it's representing.