- [Instructor] One of the first steps you need to take
on any design project, logo or otherwise is to determine
what the specific creative deliverables will be.
This is called scope of work.
Early in my career as I started working
with other design firms and ad agencies,
I would often hear this term used.
SOW.
I pretty quickly realized this acronym stood
for scope of work.
I also later realized the same acronym
was used to define statement of work.
Not sure which term came first
but they both relate to the same topic.
Scope of work defines project-specific activities,
deliverables and timelines
for a designer providing creative services
to a client.
And the statement of work is the document
that contains the same information.
Let me show you an example
of how to go about determining the scope of work.
So we're going to be working on a brand design project,
a visual identity package
and we need to define what we're going to be doing
so therefore, we can quote it for our client.
Well, we're obviously going to be doing a logo design.
I also include how many directions
and how many rounds of revisions are included
on a chosen direction.
We're going to be doing identity design.
Once the logo's finished,
we'll work out business cards, letterhead
and envelope, if needed.
We're going to be doing signage design.
We're going to take the new brand mark
and we're going to create either an interior
or exterior signage.
We're going to create vehicle graphics,
design and layout for their company vehicles.
We're going to take the logo design we created
and we're going to set up all the brand asset files,
all their final logo formats.
In this case, it's going to be native AI files
and I provide formats such as CMYK,
spot and black and white.
We're going to go over this in more detail
in an upcoming movie.
Style guide.
This is where I organize and I display all the brand assets
in an easy-to-reference PDF style guide.
We'll be covering that as well.
And for this specific project,
they might want a banner design,
a trade show display that they can use
and so that's included in all the itemized deliverables
for this project.
I would now take this
and then I would use the same information
to determine my costing
and provide a quote to the client.
But let's say we move ahead on this project.
We're approaching the end.
Maybe I'm working on the banner design
and then the project will be finished
and I'll invoice the client
but the client comes back and says,
oh you know what?
I need a postcard design too.
We want to do a direct mail campaign.
Well, this would be considered out of scope.
Out of the scope of the work
that we've itemized and determined upfront,
in which case, you have to decide
are you going to add this to this project
and then charge an hourly rate
to cover the amount of time it's going to take?
Or you might choose, in my case,
I would choose to make it a separate project
and I would quote that separately.
So establishing a scope of work assures both the client
and designer have the same reference point
for design deliverables.
Having design work clearly defined upfront
prevents scope creep
and allows you to hold the client accountable
when they request additional work
or revisions outside your original agreement.