- Not all of our clients
are going to be multinational corporations,
but we can use the same principles
that a larger branding agency would use with their clients,
and adapt them and simplify 'em
for our client's branding needs.
In this course, we'll be covering working with clients
in managing their expectations,
how to do discovery and establish meaningful strategy
to prepare for design,
exploring potential ideas and refining them using drawing,
creating logo designs with craftsmanship and precision,
simplifying presentation methods to showcase our ideas,
responding to client revisions,
and ultimately delivering the final brand assets.
Whether you're an independent designer,
an in-house creative person at a larger company,
or even a marketing director,
you can take the methods I showcase in this course
and adapt it to your own creative work flow,
as you approach logo design.
Welcome to learning logo design.
Let's get started.