- I'm Sean Adams and I'd like to welcome you
to the Foundations of Graphic Design History.
I've been studying and teaching graphic design history
for three decades and I've helped build and manage
the largest collection of graphic design history
in the world, the AIGA Historical Archives.
One of the first questions you might ask is
why should I care about graphic design history?
It's the past.
And I would answer that one of the best tools
to be a great designer is to have a wide visual vocabulary.
And history gives us that.
Having a visual library of images stored in your memory,
gives you a smarter and more varied toolbox.
The other point is that design is not Darwinian,
that is, it doesn't get better over time.
Design simply reflects the culture and the period
of time in which it was created.
This course is created to provide a solid foundation
of the highlights in our graphic design history.
I'm not interested in talking about history,
like your third grade history teacher.
I'm more interested in why something looks the way it
does and what was happening to influence that?
Whether it's a unique way of using contrast
or an unexpected approach with typography,
the examples we'll explore will always be inspirational.
I'm sure you'll finish with more appreciation for some
of the great designers in the past and it will hopefully
spark your curiosity to dig deeper.
Welcome to the Foundations of Graphic Design History.