- We've covered a large amount of material in this course.
Brand deliverables are a broad subject
with tiny details and big sweeping ideas.
It takes a unique talent
to juggle these two opposing concepts,
but that makes designers so rare.
We identified a wide variety of materials
used in branding, each with its distinct issues.
The first step, as always, is defining the message.
Once that's been solidified,
you need to know whom you are talking to
and have a rough idea of some costs.
You can begin designing after agreeing on a rollout plan,
based on the client's needs, budget, and timeline.
Start with a look and feel.
Give yourself a kit of parts,
a logo, color, typefaces, image,
paper, and copy style.
But don't feel that everything needs to look identical.
The deliverables need to share the same spirit
and be proprietary to the client, not clones.
We looked at social media and the brand website presence.
This is an ongoing effort that doesn't stop
when the brand identity project is completed.
If the client needs a stationery system,
begin designing with your kit of parts.
The letterhead, business card, envelopes,
and labels can be as exciting or conservative as you want,
but must support the brand message.
Other materials in the collateral system,
booklets, announcements, promotional merchandise,
and email messaging, work together
to communicate the brand message to the audience.
Hopefully, they are varied enough to retain interest,
but not so dissimilar that they don't feel unified.
And finally, we looked at posters.
They're still relevant
and a great way to communicate that big message
in a public way.
Think of the viewer seeing the poster from a moving bus.
Does it stand out?
Brand deliverables are a vast subject
and include almost everything a client may need.
Whether it's a business card or sweatshirt,
the goal is to promote the client
and their product or idea.
It's a big job, so take time after you've completed
a suite of items, look back, and congratulate yourself
on a tough job done well.