- If you've seen my work,
you know that I'm no stranger to bright colors
or high contrast.
For me, this is especially true with a poster format.
A poster needs to scream at the viewer,
I'm here, look at me.
Of course, there are always exceptions to any rule,
but a poster's job is to send a message quickly
and aggressively.
People tend to overlook the medium gray
and tan poster.
Bold, clear, and bright colors are a great device
to command attention.
By clear, I am talking about pure colors
that are not washed out or grayed down.
Intense colors used on a large scale are another tool
to create a bold poster.
You have a big canvas to work on with a poster,
so don't miss the opportunity to work big.
The viewer cannot ignore a solid bright poster
with white topography hung on a construction wall
or in a dark parking garage.
It is the vast area covered on the wall
that makes the statement more than a specific color.
Look around your surroundings right now,
a million tiny details are attracting your attention.
Now, think of your visual experience on the street,
it's even more detailed and filled with information.
The aggressive and robust use of color is the counterpoint
to all those tiny details and chaotic forms.
Color is however, subjective.
It has emotional connections that are difficult to dispel,
so if your client insists on hating green,
you probably can't change their mind.
But, no problem, switch to blue.
The goal isn't to force your favorite color onto a project,
it's to create impact.
Countless posters use colors I've never
attempted to combine, but they are successful
because they use tone and space courageously.
Don't be afraid to extend your color palette
beyond the expected.
Fluorescent orange will stop traffic,
or a large area of metallic gold will be entirely daring.
Some may accuse me of lacking
refined and sophisticated color sense
because I don't make beige posters,
but I don't care.
It's a messy and complex world,
I'm happy to punch up the volume with big and bold.