- I could talk about the conceptual dynamics of a grid,
and the process to design it, and sound very smart.
But when I start working on a project, my process
for designing the grid structure isn't that complicated.
Let's assume I know what my message is,
and I've decided what format is best.
My first step will be to map out all of the pages
in a publication or content on a poster, in a sketch.
This works to do a rough organization before I commit
the time to pour the copy into the file, and place images.
Once I know my basic layout, I begin working with a grid.
Now here's the part that is far less complicated
than you might expect.
If you are using Adobe InDesign, start with a basic grid.
Mine is almost always the same.
I begin with margins of similar sizes.
I like to leave extra space on the bottom
to place the page numbers, and because it has
a better visual balance.
Next, I work with a basic six column structure.
This gives me the flexibility to use all six individually,
or run content across the columns.
It's a very flexible structure.
Using the Create Guides option, I add six hanglines
based on the margins, not the page.
I want the hanglines to relate to the proportions
of the columns, and this looks more unified.
Now, I begin working with my content.
I follow my organization sketch and place
the items within the structure.
Don't worry about making it perfect right now.
This is a rough draft to make sure the grid works.
If the layout isn't working, don't force it,
add more columns.
Double the amount to 12.
It's still the same proportion,
this just gives you more options.
Once you're pleased with the basic layout,
you can go back in and fine tune each element.
And don't be afraid to change the grid.
I've worked on projects and been completely finished,
and then decided to go back and alter the grid.
It's a back and forth process.
Create a grid, layout the content,
modify the grid, and relayout.
The grid isn't fixed in concrete.
It's just lines on a page.