- [Instructor] We have six basic principles to work with
in arranging our elements in a layout
and other designs.
The first of these is balance.
We should make sure our designs
are visually balanced
but this doesn't always mean symmetry
as asymmetry using negative space
or other design elements
can be used to create balance.
Alignment within a design
either to the page or other objects
creates order and allows elements
to be visually connected to one another.
Proximity is about the spatial relationship
between layout elements
and items close together
are perceived as related
where those spaced apart
are seen as unrelated.
Proximity along with other principles
can be used to create hierarchies
which are another design consideration in layouts.
Contrast can add visual interest to a design
and can be created using various attributes
including size, color and typography.
Repetition can be used to create consistency
in a design layout
and within a hierarchical system
or used to create patterns and texture
for interest.
Space is an element of design
and the human brain
is really good at filling in the blanks.
Think about the Rubin Vase.
Most of us have seen this illusion
and it is described
as our other principles of design
in the Gusto principles
of the earliest 20th century
as the figure ground relationship.
There are many examples
of this relationship in graphic design,
along with others such as completion
that play with our perception.