- [Instructor] I can't think of many design projects
that aren't centered in some way around images,
photography, and illustration, at least to a degree.
They're a significant part of many
and indeed, I'll go out on a limb
and say most graphic design projects.
If you want to sell a product,
show someone how to use something,
create a connection to tell a story,
you're going to need some sort of image,
photographic or illustration.
Photography is likely to come from one of three sources,
a professional photographer, a stock image library,
or you'll have to do it yourself.
Real pro photographers seem to be actually quite rare
these days.
And those that are around tend to be very good
and expensive.
Not every client has the budget to hire one
even if they should.
Stock images are very cost effective but there's a trade off
as you don't exclusively own the rights
to the image you're using,
and imagine how awkward it would be if you discovered
that your competition were using exactly the same shot.
Oh dear.
Doing it yourself may be an option I've had to do so
on a number of occasions, but it's not for everyone.
Illustration is much more personal with so many styles
there is something to fit everything.
Some things that would be difficult
or impossible to achieve with photography,
are probably possible with illustration.
If you commission an illustrator,
you'll probably have a great deal of influence on the result
because you'll negotiate that with them.
It can be pricey but you'll be getting something
custom made for your project
and it's hard to overestimate the value of that.