- [Instructor] What does the color red mean to you?
If you're British like me,
it has associations with pillar boxes, Valentine's Day,
love, passion, the guards at Buckingham Palace,
double-decker buses, stop signs, traffic lights,
heat, danger, clown noses.
You may share some of those things
but if you're from some parts of the world,
the color red is also the color of death and mourning.
In China, it's the luckiest color.
People give red envelopes as gifts.
When we're choosing colors for our projects,
we need to make sure that we've researched
any cultural associations with them
that may be relevant to the audience.
Color is great for making an impact,
but it needs to be the right impact
for your message and your audience.