- [Instructor] In many ways, color is the life force
of graphic design.
It is a powerfully expressive component
with almost infinite variations and a language of its own.
So developing an understanding of color is essential.
Here, we will begin by looking at the basic terminology
you will need to get started.
There are three factors
that determine the appearance of colors.
Hue is a generic name for a color such as red, green,
yellow, blue, and so on.
Saturation is how much of the color is present
or its intensity.
And value is the relative lightness or darkness of a color.
You may also find that in practice,
this would be referred to as tints,
making colors lighter and shades, making them darker
Colors are visually expressed mostly in the form of a wheel
with the purist most discernible
being known as primary colors that cannot be created
by mixing any other colors.
In the design world, our primary colors
are red, yellow, and blue
which when mixed with each other
give us the secondary colors of green, orange, and purple.
And when any primary color is mixed
with its nearest secondary color,
we get the tertiary colors.
And we see all of these together expressed as a color wheel
that also shows us the final concept
we need to be aware of at this stage, color temperature,
with those closer to red being described as warm
and closer to blue as cold.