- [Instructor] Production is the final stage
of the creative process and the part
where the software tools
really do come into play.
To create the deliverables known as artwork
or final artwork.
If you're producing artwork or only be used digitally,
then that process usually ends
when you deliver the final format files
such as JPEG, PING, GIF and SVG files.
Artwork for print though is considerably more involved,
and it requires you to be at least a bit familiar
with the process or processes
being used in the print production stage
once the final artwork is signed off.
There are four main kinds of commercial print
that you're likely to come across,
and it will be useful to spend some time,
investigating these further.
Process sometimes also called offset printing,
is perhaps the most common.
Using a mix of four base inks,
cyan, magenta, yellow, and black.
And sometimes also special added spot colors
that you'll learn more about
in chapter three of this course.
Screen printing is where inks are forced
through a screen mesh with a stencil
to create prints and you may have even done this at school
as it's relatively easy to have a go at.
Commercially though, as with any system,
it can be a little more of a learning curve.
Risograph is something that has had a resurgence
in recent years and is if you'll pardon my crew description,
like having a screen printing photocopier hybrid.
It's very popular for short runs
of things like posters and postcards and so on.
And there are some incredible colors available
in that process.
Finally, flexography is a process that can print
on just about anything.
And it's often how labels, plastic bags, corrugated boxes,
milk cartons,
and food packaging are printed.
So unlike digital, print production has material
and time costs attached to it.
Mistakes can be very expensive.
It may be time well spent to what Claudia McHughs course,
learning print production at some later point
to become a bit more familiar
with the world of reprographics and prints.
And when you're preparing a job for print,
if you have any doubt at all,
always discuss your project with the printer, if possible.