- [Instructor] You will need to develop an understanding
of your clients and their audience.
From the client, you'll probably need to know things
about their brands, such as if they use
particular colors, typography,
and different kinds of imagery.
You'll also need to know their tone.
That's the way they describe themselves or the project
and the mood, which is how
they want the target audience to feel.
Most clients are only too happy
to talk about themselves anyway,
so this shouldn't be too difficult and if not,
then the internet should provide you
with everything you're likely to require.
How you obtain or conduct your audience research
will vary depending on the nature of the project,
but the aim will almost always be the same,
gaining an understanding of the target audience.
Once you have enough information, it's often useful
to turn it into visual resources, such as charts and graphs
for the quantitative and qualitative data
and creating a mind map is a great way
to see associative information.
If you have space, stick all of your visualizations
on a wall and add sticky notes
with ideas and comments around them, if needed.
It's a great way to see a project developing
and having it somewhere you'll see it often
really can be very useful.
Creating personas is another technique that is used
to create a picture of typical members of an audience too.
You'll also begin to see them as the people they are
and that will help you to form
an emotional connection with them, which is important.
You can then supplement all of this
by adding color swatches,
related imagery and any project specific things
that will help you develop the mood
that you'll use when moving into the next phase, ideation.