- [Instructor] Ideally the creative brief for a project
would be developed by the client and designer together
which is usually the case, but not always.
And you may be given a prepared brief
or may even have to write your own.
But it is important as it forms
the definition of the project
and gives everyone involved, something to work to.
A typical brief may include things
like an overview that will give a high level view
of the project requirements,
along with its aims and objectives.
There should be a list of who's involved in the project
especially who will approve the different stages
and any other stakeholders.
It must contain the deliverables
that will be produced at the end of the project.
We should also include some scheduling information
and if necessary, any milestones.
You will need to know who the audiences are for the project.
This is crucial information as your design
should always be created for that audience.
The more you understand your audience, the better.
The message itself should also clearly be indicated.
It defines the purpose of the project
and may also be accompanied
by some other information pertinent to the audience.
The more detail you get at this stage,
along with research into the target audience,
will help make your design more successful.
The budget might also be included in the brief
so you know what you have to work with
and there aren't going to be any surprises for anyone.
Always get the budget figure in writing,
and if you're freelance,
a written agreement on payment schedules,
isn't a bad idea either.