- [Narrator] Well, you may think
that Graphic Design
is all about layouts, topography,
images and color.
This is only partly true
as they are indeed the tools
of graphic designers
but the business of Graphic Design
is actually about problem solving
and the problems that graphic designers
are challenged with solving
are associated with communicating messages.
So let's start here
by taking a look
at a basic model of communication.
There is a sender
and the sender could be anything or anyone
from an individual, a small business,
a large corporation
or any other organization
that wants to send a message
to an audience.
That message may be, I'm a plumber,
hire me to do plumbing work.
Eat great food at Sally's Diner.
Buy our amazing products
or something like
these items are prohibited on aircraft.
If they would just print it as words
on a blank sheet of paper like this,
they would be indistinctive
and unappealing.
The message would most likely
be lost or not understood.
So here in my adaption of that model
specific to communication artists
that's another more modern way perhaps
of saying graphic designers.
Where the problem
that Graphic Design solves
is either to encode a message
in generally one of two ways
to enrich a simple message
making it more attractive
or to simplify complex information
giving clarity to aid, understanding
but both should be compelling.
The audience then has to be able
to decode the message although
and especially in Advertising and Marketing
there is sometimes an advantage
in not making this easy
as we are all
problem-solving creatures ourselves
and sometimes cracking the code
as it were
can be a powerful tool itself.
Now you may, at some point
in the future
or maybe even now
call yourself a graphic designer,
a communication artists,
a brand stylist or some other term
but what you will be
above all else is someone who works
to solve communication problems,
using layouts, typography,
images and color.