- The core elements that make up every design
are layout, typography and color.
To be a good designer,
you have to have a deep understanding
of how each of these elements contributes
to the overall message.
It's like cooking.
You need to know each of your ingredients
and what they'll go well with
before you can combine them successfully.
Layout is extremely important
because it's the structure or skeleton of the piece
and therefore drives the overall design.
Layouts can feel peaceful and serene,
dynamic and functional or even chaotic.
The right mood for the work just depends on the audience
and the goal of the piece.
Almost anything goes in the right context
with one exception, a design that feels dull or lifeless.
This is all determined by your choices
of color, balance, scale and density of type and image.
These are the elements of design
that when used correctly will enable you
to set the right tone and create a strong composition.
The role of type in design is so much more
than just communicating a message in words.
Type creates an impression before the words are even read.
Good typography communicates the message of the design.
It should be tailored to the intended audience
through the chose typeface and how it sets.
For example, the goal for the typography
on an Income Tax Return Form is legibility.
There is no room for creative expression here
and the design is purely functional.
On the other hand,
if you're designing a poster for an exciting event,
the type is critical to create interest
and represent the appropriate feel.
Typography is complex
but once you know the rules,
you'll know when you can push the boundaries of it
and you'll be able to set beautiful type like a pro.
Color plays an important role in every design,
both visually and emotionally.
Color can be a crucial part of brand identity.
Color can make us feel a certain way
and because of the cultural connotations
associated with color,
it also plays a huge role
in helping to communicate a message.
Think of these three elements: layout, type and color
as you building blocks of design.
With a solid understanding of how to use all three,
you will be on your way to creating designs
that your viewers will connect with.