- [Instructor] We've just scratched the surface
into a world of digital analytics
in this essentials course,
but I hope you not only have a solid foundation to work from
but a desire to learn more and continue to delve in
to this fascinating aspect of digital marketing.
I would highly recommend you take a look
at the Advanced Google Analytics course,
which dives in to some of the areas
that we didn't cover in this course.
And if you want to understand how all of your marketing
is affecting your conversions,
not just your website,
my introduction to attribution and mix modeling
is really a course about helping you understand
the performance of all of your marketing
on and off your site.
Finally, if you want to put your knowledge to the test,
Google offers a Google Analytics Individual Qualification
exam for those who'd like to demonstrate that proficiency.
This course is not designed to teach to that test per se,
but you'll have a major leg up on your studies
now that you've watched this.
If you have any questions,
if you'd like to see any other topic covered,
or if you just want to reach out and say hello,
you can find me on Twitter where my ID
is just my last name, @koberg.
Thanks and happy analyzing.