- [Narrator] The last report I want to show you
is the real time report.
We mentioned earlier the real time reports are
quick snap shots.
They don't go as in depth as the other reports,
there's no segmentation, the dimensions are limited,
but they do have that advantage in that you can see
things instantaneously as they're happening on you site.
You don't have to wait for the full reports
to process later.
Now the real time are reports located
first here on the side.
They consist of the overview, locations, traffic sources,
content, events, and conversions.
Basically a list of the most important reports
and the main reporting interface.
Just scaled down for real time.
So first we're here on the overview report.
Immediately we notice this big bold count of active
visitors on the site, and then it's going
to be split out by device.
We see these two different column graphs,
we can view traffic trends over time,
minute by minute and even second by second.
This is an easy visualization to see the spikes or
drops in live traffic but insights
are a little harder to come by.
The meat of this report is down here below.
We see the top different mentions, the top referral sources
showing us the top websites that are referring
traffic to us.
Top pages our active visitors have viewed
in the last 30 minutes.
Top social traffic, top keywords that brought
current visitors to the site.
And most of theses of course are not provided.
And we also see the top locations
of our active visitors, so we can drill
into any of these we want to see in more detail.
Or we can come over here to left hand navigation.
Let's do that and just click on locations.
Locations report looks similar here at the top
with this count of active visitors,
and then it breaks these visitors down by country,
showing the countries that represent at least one percent
of the traffic.
Then it groups all the traffic from the rest into other.
So we see the same column graphs here,
showing page views per minute and per second.
At the bottom here we see a full list of countries
that are visitors are showing on our site,
and a map that actually shows this visually.
The next one down here is traffic sources.
Now the real time traffic sources,
same kind of live stats on top, except the traffic breakdown
here is by medium.
Other than that the report is pretty much
like the all traffic sources report found
in the standard reporting section.
Except you're limited to the dimensions
that are presented.
The next one down here, the content report
is identical to the real time traffic sources report,
but the bottom here represents live data
in the content for active visitors.
So, these reports can be pretty valuable
to industries where page content may change
more than once per day.
For example, the news publishing industry,
where there can be breaking news and reports
that change every hour.
If you're on the home page, you don't necessarily
know what content you saw if it's just broken down
by the entire day.
So seeing these page metrics change in real time
can be useful about drawing conclusions
about that specific page content that can change frequently.
There are two more reports here.
We've got the events and conversions report.
Now the event report shows us interactions,
our website visitors are having with these events.
You can see the active users here,
then coming down for the enhanced e-commerce
and they've been doing quick view clicks
and adding carts and promotions and product clicks
and so on.
The last one is the conversions report.
This can be a valuable report because it shows
conversions on your site in real time.
Though this could be useful for popular retails
that might offer promotions or events.
For example, if you have concert tickets
that go on sale at exactly 11 am, well you can
log on here and see in real time what's happening
at 11:01.
You can also know in real time how offline campaigns
or in store events are affecting online performance.
Lastly these reports are really great for troubleshooting.
Checking if there are any problems with site functionality
at that exact moment, or as soon as you get
things up and running.
So let's say for example I want to see
if my link is tagged properly.
I can just come here and test it.
So let's go over here.
We're at the Google merchandise store.
I'll put the medium in here.
Let's just say hello.
And the source we're gonna put Linda people.
And then this one is just my name.
This way I know for sure this is what
we're gonna actually see.
And then I come back here to my real time reports,
go back to my traffic sources.
And sure enough, there it is.
Medium is hello, source of Linda people.
Just like that.
And lastly, for the more advanced users
there's a clever use of the real time API
to pull these stats in real time.
One of our clients once used this,
they owned a unique kind of one off
vacation rental properties,
and they realized customers were kind of on the fence
but they could be swayed to pull the trigger
if they realized just how many other people
were pondering booking that exact same property.
Of course of which there were only one
or a handful of them.
And since it was a house not a hotel room,
and so if someone books it it's gone.
So the first person to book it wins.
And by pulling the real time data
from the real time API and publishing that number
right on the site, this is the number of people
viewing this page right now, they were able
to create that sense of urgency, that otherwise
clients would really have no way of knowing.
So it was pretty clever and worked out well.
OK so you're not really likely
to use these real time reports too often.
But when you need them, they are great to have.