- [Instructor] If you're interested in tracking events,
which I strongly recommend if you want to get
a good glimpse of user behavior and that intent
on your site, it's pretty beneficial to go over
these event reports here.
Now remember, you need to implement JavaScript
on your site to start tracking and reporting
this event data.
Luckily Google has some events already added
to their web story that we can view here,
so we can use this data to check out these reports.
We come here under the behavior section,
under events.
And here in the overview you can view
your event interactions, of course, in our data
over time graph, we've got the sum total
events now.
But there's a few options here that you could choose.
We also see some of these smaller mini reports
down here below.
Total events, unique events, sessions with events.
We don't have anything here in the event value
because that optional feature is not used here.
But if we did, those would show up there.
Down here we can see our top events.
And we see those split up by the usual ones here.
We got the category, and then the action
and the label for each one of those.
We'll take a look at that in a bit more detail
as we move here to the top events report.
We're gonna start here with the category,
the highest level.
And we have two categories in our store,
we have the enhanced e-commerce category,
and the contact us.
So this one looks like there's a couple
different options on the contact us.
Let's go in there.
You can click something in the contact us,
and it looks like there's an option for an email
or a phone.
So again, as we've drilled down we've gone
into the category of contact us, and the action
was a click, and one of those was on email.
One was on the phone.
Let's go all the way back up to the top.
And look in the enhanced e-commerce.
So here, there are a few different things you can do.
You can add a cart, you can click remove from cart,
we want to track all those actions inside of the cart.
You can also do something called a quick view,
which I think doesn't load the actual page,
it just gives you a quick pop up.
And if we go into there, we can see the label
for each of those quick views are the actual products
that are being viewed.
So again we are inside we have enhanced e-commerce
and quick view click and then we see the actual
product that was being quick viewed.
Let's go down here to the pages report.
This is gonna allow us to split the events
we have on our site by the page in which they are located.
This can be pretty useful for understanding
which pages are being engaged with the most
when it comes to these event tags,
and which pages are triggering the various events.
You can actually click into a page
to see which events are being fired from that page.
So if I come into the home page, I can see
the category, action and label of the events
that are being fired from the home page.
Again, I'm here inside of just the home page.
And so you can understand the interactions
within a specific page this way.
There's also something down here called
the event flow report.
This is a bit of a newer tool.
It visualizes the relationship between
a starting dimension.
That can be any dimension.
In this case we have country, and then the events
that were triggered split up by that dimension.
So if we want to see what events the people
in India are doing, we could highlight
traffic here through India.
A more, I guess, traditional way might be
to start with something like a landing page
and see the people who start on a certain page,
what are they doing.
So for example, we could come down here
and look at the bags, and highlight traffic through there.
It would show our first event, our second event,
our third event, our fourth event and so on and so on.
So if you have a lot of event tags on your site,
and some very enthusiastic or curious users,
this could actually go on for quite a while.
If used correctly with the functional event tags
on your site, these event reports can be really helpful
to see that hit level interaction
inside of the page content.
Make sure to carefully implement these on your site,
label your events with those four key attributes
if you want to get the most accurate data
out of these reports.