- [Instructor] The Site Speed Reports and Behavior Section
measure the load time, or the latency for pages,
based on a sample of visits along with some
of our other important metrics.
We start here in the Page Timings Report
and it may load you up into comparison, but let's go
on over here to the data chart, just for one sec,
'cause we want to take a look at some of the metrics.
So first and foremost, which ones of these
loaded the slowest.
One of the things we can do is sort in this first column
here for average page load time in seconds.
And then we're going to see that some of these take
a huge amount of time for these to go.
One of the things I want to do is come down here
and expand the number of rows here, 'cause I want to get
a second for how long these actually take.
So as I scroll down here I see, okay, most of these
are here in the two to four seconds
and again, these are major outliers.
The second thing that I want to do is go up here
and turn on the technical stats right away,
and it's going to give me a lot more data here
to work with that will really help me understand
exactly what's going on on my page.
One of those metrics that I really like is the number
of samples here, this says how much are we taking.
So for example, if I were to sort by load time again,
I would see here this is based on one sample.
So one time, one connection, one browser took 56 seconds.
Am I going to go redesign my site for that, probably not.
Okay, let's go back to page views here
and see what the most popular pages look like.
One of the ones we see here, yet again, the YouTube one
sticks out, it's a problematic page, at seven seconds,
for everything else, it's in the two to four seconds.
So with this type of data, it makes it easy for us to hit
these pages that are performing poorly first.
We want to look at those, see what we can do to improve
that load time, 'cause it can affect both user experience
and potentially, even your SEO, if it's bad enough.
Now where this report can get even more helpful
we look at some of the other dimensions in the list.
For example, we can to look at something like Landing page.
Landing pages are first impression for our visitors,
so slow load time could have an impact on our bounce rate,
or just their overall impression of the site.
By and large, I see the same trouble spots here
as we did on the overall pages report, which makes sense,
since I have a pretty broad distribution of landing pages
and samples, as well.
But we don't have to just look at content for load time.
We could actually set this to something like Operating
System, as well, and see if maybe we have issues there.
Again, we're going to sort this by average pay load time,
to see where the offenders are.
And look, Android, is up there and in much higher
than, say, Chrome OS, or Mackintosh.
This is something we may want to look into, as well.
Another thing that I like to do is go back up here
to our data over time graph, and change this to be,
instead of Load Time one, so we come down here
to Average Page Load time, and just get a sense
of maybe there's a particular day
where something went wrong, or we can see
if there's something that's skewing the results.
The other thing I like to do is take a look
at the map overlay, and this is going to tell us,
around the world, how are people who are sampling
these pages returning value.
So I can see that, just a couple of seconds here
in the United States, but if I come over here
to Indonesia, the average goes up to 16.81.
So I may have some issues in terms of where
my servers are located and where my users are located.
We may want to look into some content delivery networks,
or other ways to speed that up,
from a geographical point of view.
We're talking about what we can do about this,
and like so much of our analysis, you know, the goal here
is not to tell you what to do, but simply
to inform your decisions with the right data,
so you can make the right choice of where to start
and where you need to address problems.
My process isn't set in stone, I'm just kind of going
where the data leads me.
Now luckily Google does offer a bit more prescriptive
advice in here than we usually find in analytics.
In fact, when we come down here to Speed Suggestions,
it'll do just that.
It's going to you kind of a precalculated table of suggestions
or actions you can take to improve the speed of these pages
on the analysis that it can run.
And then we come down here, so we see the Page Speed
Suggestions for each of those.
So for example, for my Home Page, if I click on this,
it's going to load a page that's going to go and do this analysis
on this particular page, and then we can see,
from both a mobile and a desktop point of view,
how the page speed does and how the optimization is,
as well as some suggestions.
We can look into it a little deeper metrics
on how these are actually loading and the time it takes,
and then there's even some things that can go and fix
each of these issues that comes up, and how to do so.
Google, again, has a lot of knowledge in this area.
They talk a lot about actional analytics, this takes
the cake, these actions are really just served up
on a platter for the taking, and site speed has become
increasingly important to SEO results, which of course
are important to your site and your business.
And these reports provide some really illuminating
information, and they're extremely actionable, to boot.
I highly recommend you take a look.