- [Instructor] In the last two videos,
we've shown you how to begin collecting data
for your own site.
Because that's brand new, it can take some time
for that data to stream in and populate your reports.
But we don't wanna wait to dive into our analysis,
so we're gonna borrow some demo data from Google.
It'll help us walk through the features of Google Analytics.
Now, for this demo data and many of the examples
in this Essentials course,
the site we're gonna be pulling from and analyzing data for
is Google's own demo account,
which connected to their merchandise store.
This is where they sell t-shirts and other Google things,
and Google's allowed us to use the Google Analytics data
from that free publicly available analytics property
so we can see the realtime, some accurate data,
and it also comes from the e-commerce website,
which not all of you may have set up, but allows us
to see some actual transactions flowing through.
So we're gonna be focusing on the reports
within this demo account for this course.
To gain access to this account for yourself,
you can simply go to google.com
and do a search for Google Analytics demo account.
Click on the first one that comes in here,
and it will show you how you can access the demo account.
Come down here.
Click on the link Access Demo Account.
So this is gonna put us right here.
In here, you can see it's already pre-populated.
Still here in my own account,
but I'm viewing the Google Analytics demo account.
So we can come here and take a look here.
Again, we see we had our one we set up before,
and now we see another account's been added
to our overall Google account.
In this one, we have this property here,
the Google Merchandise Store,
and we have three views already set up.
And look at that.
Google following exactly what we talked about before,
the Master View, a Test View and a Raw Data View,
following best practices just like we talked about.
Okay, so we've got this demo account.
This is what we're going to be using from here on out.
Take a look around the interface
and then get a taste of the various reports
that Google Analytics can provide.