- [Instructor] At this stage,
we've moved from creating our ad groups
to creating the ads themselves
within the new campaign wizard.
Now to start, I'm going to close this sidebar
of daily estimates
because it's no longer relevant
to the work that we're doing with the ads themselves.
I'll simply choose the arrow to the right,
and that'll minimize that window.
It's here at the center of the screen
that we're going to start building our responsive search ads
and all text ads in Google are responsive,
and this is the wizard that you use to compile
and create them.
So you'll notice in the bottom right-hand corner,
we actually start out with a preview
of what the ads themselves look like.
And there's also a toggle
between mobile and the desktop icon,
so you can get an idea of how these ads look
between the two devices.
And then the arrow icons in this widget
will help you toggle between various combinations
of the responsive ads themselves.
Above this view is the ad strength,
and this widget gives you an indication
of how Google perceives the overall performance
or strength of your ad to be.
Now, because we've just started
and this is incomplete, it's going to be poor.
And that will improve as we follow the suggestions
that Google has for us.
You'll notice that some of these data
is already filled in and that's because Google
is automatically pulling information
from our website and the keywords
that we've selected to automatically generate a variety
of headlines and descriptions.
But let's start here in the upper left-hand corner
where it says final URL.
This is the URL that the user will be directed to
once they click on your ad.
Now, at any point, you can hover over this question icon
along the right-hand side
and that'll remind you what these various options are
when you come back to create more and more ads.
Now, within that final URL,
you might want to include tracking parameters,
depending on how you'll be evaluating
and tracking the performance of your campaign.
So this final URL does not have to be neat and tidy.
Your neat and tidy URL will be the display path.
This is what the user will see
within your ad itself, and this is simply a vanity feature.
It's just a way to add keywords within the URL.
It doesn't actually drive traffic to that page.
In fact, that page does not even have to exist
on your website.
Since we're in a discount offer campaign,
and we're tracking keywords for hotel deals,
I could put in hotel-deals
and then 25-off as my display path.
That'll make it really easy
for the viewer to understand what they're getting
when they click on this ad.
If they did a search for discount deals for hotels,
and they see hotels-deals/25-off,
they'll understand that this is relevant
to the search that they performed.
Now, on the left-hand side,
we can see all of the headlines
that Google has automatically generated,
and we can see how those lay out along the right-hand side.
So Google combines the headlines
between the pipe icon and it shows three at a time.
Next to the headline,
you can see the character count.
So here at Landon Hotel,
it's using 12 out of 30 available characters.
You can see if I delete Hotel,
the character count changes.
So as I hover over each of these headlines,
you'll notice this pin icon appears next to the headline.
And what this does
is allows you to pin a headline into a particular position.
So if I select pin, I can choose if I want
to show in any position,
show only in position one, two or three.
Let's say that we want our brand Landon Hotel
to always show up in position three.
I can select show only in position in three.
It will automatically pin that to the last slot,
and now as Google automatically generates our ads
as it combines and mixes and matches all of these headlines,
it'll never put a headline in that third slot.
This will permanently be there.
And this actually holds true for descriptions as well.
So here at the bottom,
you can see that we have three out
of four automatically generated descriptions.
I can select Add Description to include a fourth.
And of course, we have the pin icon
to make those permanent in a particular position as well.
You also have the option as a final step
to look at ad URL options.
This is a little bit more complicated.
It allows you to define a tracking template,
URL suffixes and so on.
I'm not going to get into details there
but understand that they're there should you need them,
and from here, you can select Done
in the bottom left-hand corner.
And at this point,
we have created our first responsive search ad set.
And you can actually continue
to add more responsive search ad sets
within this ad group by selecting New Ad
or when you're done,
select Next in the bottom right-hand corner.
And at this point,
we have created our first ad.
Google will take you to the next section
of that campaign wizard,
which will be extensions.