- [Instructor] There are other search advertising solutions
on the web, but the benefits to using Google Ads
to manage your advertising are immense.
Google Ads offers tremendous reach,
precise targeting, and almost limitless measurability.
Now Google also has tools that help you improve,
but let's face it,
it's really just where most people
are going to find what they're looking for online.
Now, Google Ads has many benefits
and the first is the ability to target your ads.
Targeting lets you go beyond just selecting
a keyword to trigger that ad.
And for starters, you can set location parameters
as broad as countries to as granular as individual cities.
You can even decide if you want to target people
in a particular location,
or even people searching for results tied
to a particular location.
You'll be able to target by language consumers speak
and a variety of demographic details such as marital status,
education level and even home ownership.
You can even create audiences based on interests,
such as gardening or technology.
Now you can also set the day, time
and frequency of your ads,
meaning you can show ads during certain hours of the day,
or even certain days of the week.
And you also have a great opportunity to target devices.
So this means that you can decide if you want your ads
to show only on mobile, only on desktop or both.
Now you have great control over your budget
and there's no minimum to get started with Google Ads.
You can choose how much you spend
per day, per month and so on.
And the great thing is for the most part,
you're only going to be paying when someone clicks your ad.
Google Ads is primarily a pay-per-click model
and that has tremendous advantages.
You can weed out bad advertisements
based on the fact that they're simply not getting clicked.
You won't be paying to discover
or find out that your ads are uninteresting.
Now another key feature is the ability
to measure your success.
With Google Ads, if someone clicks your ad, you'll know.
If they clicked your ad and then did something valuable
to your business, say, purchased your product,
downloaded your app, maybe phoned in an order,
well you can track all of that too.
By seeing which ads get clicks and which don't,
you'll also quickly see where to invest in your campaign.
And that in turn can boost your return on investment.
All in all Google Ads is a great platform
and it's definitely the go-to choice
for beginners and professionals alike.
Now, if you're weighing your options,
I'd recommend you continue pursuing Google Ads,
especially if this'll be your first entry
into pay-per-click advertising.