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- Let's talk about realistic budgeting
for your visual content.
Let's think about something like an infographic.
The fact of the matter is
you can buy an infographic for anywhere from
$100 to $10,000.
Talk about a very wide range to consider.
Now when you have a wide range like that,
you're probably thinking,
what the heck should I be budgeting
for the work I'm looking for?
Well, let's take a second and unpack it
based on hourly rates.
You should expect to spend anywhere from $50 an hour
to $150 an hour for quality visual content.
Now when you think about something like that,
let's talk about what these hourly rates would look like
for different types of projects.
A typical infographic, for instance,
doesn't take just 10 hours to produce.
Anybody who says it does is often using
templated images, stock imagery, or really just not
putting a lot of good time into the work
to create something of high quality.
A great infographic is going to require about 40 hours
of combined effort.
That includes the time it takes to do write all the content
and do the research, the time it takes
to wireframe the design, and the time it takes
to execute on that design.
A motion graphic, that's going to be something that will be
very time intensive.
In fact, a high quality motion graphic
requires anywhere from one hour to three hours
per one second of production.
So if you have a 90 second motion graphic,
that could be 90 hours of work
or it could be up to 270 hours of work.
That's a great deal of work that goes into creating
a great end product.
But at the same time, that's a big investment.
So when you're thinking about producing
great quality visual content,
be prepared to spend the right amount of money.
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