(gentle music)
- Let's talk about realistic budgeting
for your visual content.
Let's think about something like an infographic.
The fact of the matter is, you can buy
an infographic for anywhere from $100 to $10,000.
Talk about a very wide range to consider.
Now when you have a wide range like that,
you're probably thinking, "What the heck
"should I be budgeting for the work I'm looking for?"
Well let's take a second and unpack it
based on hourly rates.
You should expect to spend anywhere from $50 an hour
to $150 an hour for quality visual content.
Anything under $50 an hour I would actually look at
with a bit of skepticism.
At $50 an hour, that can often
be a little low too, but today's freelancers
need to compete in a very broad market.
And that's what you should get at $50 an hour,
a really good freelancer.
This works out really well if you're comfortable
taking on the roles of art director,
project manager, content writer,
and sometimes just simple old hand-holder.
Because a freelancer is working with myriad clients,
and often they're remote.
So it takes a little bit of time onboarding them.
Now if you're incredibly busy and have plenty
of other priorities on your plate to focus on,
then you should be spending $150 an hour with an agency.
An agency will give you a dedicated project manager,
an art director to oversee all of the work,
a talented visual designer,
as well as a great content writer.
Now, at $150 an hour, it might not be
in your budget at all times.
So you should consider maybe having a freelancer
on standby for some work, and for the more important,
broader products, working with an agency.
So when you're thinking about producing great quality
visual content, be prepared to spend
the right amount of money.
Either $50 an hour, or $150 an hour.
And what you pay for will determine
how much work you put in as well.
(gentle music)