(fun techno music)
- Did you know that the average marketer
is executing 12 to 14 types of visual content
to accomplish a single goal?
That's a lot of content.
Now there might be a few key reasons for that
such as the fact that there are multiple channels online
where you can release your content,
social media, your website, blogs,
thought leadership articles, etc.
But at the same time,
a good quality piece of visual content
can span all of these channels with ease.
So why are marketers having to produce
12 to 14 types of content?
Well, the answer is quality.
Oftentimes with cut budgets,
marketers are forced to outsource the work
to lower quality designers.
Those designers in turn produce content
that usually uses a lot of stock footage and stock imagery
and therefore it doesn't catch the eye
as much as a unique custom piece of content will.
And because it doesn't engage audiences
as readily as custom content will,
a marketer has to produce multiple pieces of visual content
just to connect with that audience member in the same way
that one piece of quality visual content would.
So why aren't people focused on quality over quantity?
Did you know that 91% of consumers prefer visual content
above any other form of information delivery?
But most importantly,
94% of first impressions are based entirely
on the design of that content.
So if 94% of first impressions are based on design,
the lower the quality, the lower the first impression.
And it makes sense then
that you would have to create a lot of pieces of content
to stay in the mind of your end audience.
But super high quality design goes a very long way.
You can invest your time and your money
in one very high-quality eBook or infographic for example
and then pull content from that
to create social media micro narratives as well.
So in other words,
one piece of quality content
can turn into six to 10 pieces of quality content
without a further investment.
All the time, quality is far more important than quantity
but especially when it comes to visual content.
(fun techno music)