(upbeat music)
- Good design and communication
are important to every business.
And equally important is knowing
how to work with designers to achieve your goals.
One important step in doing that is to create a brief.
A brief brief.
A brief is essentially a summary of a project's purpose.
It will serve as the constitution for the project.
It's a document everyone can check again and again
to make sure they haven't gotten off track.
It also ensures everyone is on the same page
with what the goals are.
A brief can take many forms.
It can be an essay or bullet points,
or just a document with a bunch of thoughts.
Just explain the necessary information
as briefly and clearly as you can.
To help guide you here are some of the questions
your brief should answer.
First of course, what is the challenge?
Why now? In other words,
was there a precipitatory event that brought this on?
What are the objectives?
Who is the primary audience?
What do you see as being unique
about your product or service?
What are three objectives that describe
the ideal response to the finished project?
What is the schedule?
What are the specific deliverables?
Are there any technical requirements?
And of course, add anything and everything else
you think the designer should know.
If you don't have a brief,
people will each be using their own recollections
and their own notes, and we've all seem Rashomon,
and if you haven't you should,
so we know that everyone at the table
can remember things just a little differently.
So write a brief brief.