(cheerful rock music)
- Design's important, it's important today
because people expect it, we've grown up with it,
we've seen great packaging, we see great television,
we're used to it, we want good design.
Now, I have a friend, an accountant,
worked with a big giant corporate client,
and he lost it because the client came back to them
and said, we don't like your charts.
They don't look good to us.
It wasn't the content, it wasn't the information.
It was simply they did not like the way things were laid out
because they were visual people, they expected good design.
It's that critical, so it's not just about feeling good
and looking nice, it's about communicating
and getting to the core of the message
and connecting with that audience.
That's the power of design.
(cheerful rock music)