- Redesigning a project, whether it's a logo,
website, branding effort, or print project,
has its own set of challenges.
It's also incredibly rewarding, recognizing that you
helped a client move forward and succeed.
Let's recap some of the issues we explored here.
One of the misconceptions about design
is that we do it to make something pretty.
Making something pretty can be nice,
however, in reality, we design to meet the goals
of the client.
In a redesign, these are even more apparent.
Your client may be moving into a different business.
They may need to overcome a negative image.
Alternatively, someone new is in charge,
and there is an alternative set of goals to achieve.
These are all valid reasons.
Rarely will someone spend time and money to make something
just more attractive.
We also explored ways to determine what was needed.
Like any design project, the criteria is developed
by understanding the competition, audience,
produce attributes, and history.
It may become apparent that the real issue
is not the logo, but terrible customer service.
We can't fix this as designers, but we can make it clear.
It's part of our job to see the big picture.
Making a case for the redesign choices
works best with a reason.
A list of attributes to judge against is a must.
Also, it is a good idea to remind the client
of the previous work without putting it down.
It's a way to stay on course.
We covered the difference between an evolution
from an existing design and a revolution,
where everything is brand new.
Also, the reasons to do one or the other.
I introduced the ways to handle naming
and urge you to dig deeper if this interests you.
And we examined several case studies in different media.
Whether it is a rebrand, a redesign of existing packaging,
a suite of marketing materials, or a website,
the reasons for a redesign remain the same,
to reach a set of goals determined by you and the client.
Throughout my career, most of the work has been
a redesign project.
I like these.
It's exciting to help chart a different course
and solve new problems.
Hopefully, this course will help you navigate the process
and create something new, lasting, and hugely successful.
And as always, thanks for spending time with me.
It's been a real pleasure to explore this.