- Hello, I'm Sean Adams.
If you believe the myth of the famous designer,
you might expect a bright and beautifully organized
studio space, a roster of blue-chip clients calling
for work, and the chance to design new
and fantastic solutions for every project.
This sounds nice, but the reality is a bit more mundane.
My office is well-organized, but it's too bright
when the afternoon sun blasts through the big windows.
I've worked with incredible clients,
but landing the account took work,
and typically, I was asked to redesign something
existing more than creating something brand new.
In some ways, a redesign project has distinct advantages.
The client has experience with the audience,
understands the product, and knows what worked
and what didn't.
The challenge is understanding what to keep
and what to jettison.
We'll look at the difference between an evolution
and full force revolution, and we'll examine naming changes.
I've collected case studies from some of the world's
most renowned designers to explore the redesign of logos,
packaging, websites, environments, and marketing materials.
Over the course of my 30 years as a designer,
some of my favorite projects were redesigning
and evolving an existing solution.
I found that there were clear reasons when and why
to change and when not to.
Handled well, a redesign project will lead to years of work
and a long-term relationship with the client.
It's challenging and may seem less exciting
than the shiny and brand new design,
but redesigning is about creating change
and solving known issues.
Welcome to this course on the fundamentals of redesign.