- Whether it's Hotmail, Gmail, Yahoo, or Outlook,
everyone has an email address.
Simply put, this is the dream for marketers
since email delivers the highest ROI
out of any marketing method.
Let's dive into the key advantages
of using email marketing in your business.
As you watch, I want you to consider
which advantages most relate to you.
First, email marketing is a must have today.
It's expected.
Email is a professional marketing medium,
and people expect to receive information
about products and services through that channel.
Studies show that 72% of people
prefer to receive promotional content through email
as compared to 17% who prefer social media.
The second key advantage is that it's accessible
to any business big or small.
Email marketing, at it's heart, is inexpensive.
Unlike Facebook advertising, you don't have to pay
to get in front of your customer.
Granted, you will need to use an email marketing provider,
someone like MailChimp in order to send our emails
and maintain your lists.
Often, there are free accounts,
so you don't need to invest a lot of money up front.
This means, email marketing is totally scalable
and easy to get started.
Third, it's measurable.
It's really easy to see how your
email campaigns are performing.
And these measurements take all the guesswork
out of your email marketing.
Most service providers offer dashboards
with real-time metrics like opens, clicks, bounces,
forwards, social shares, and more.
Lastly, email marketing compliments
all other marketing strategies.
Email's a great direct marketing tool.
Meaning that you can influence your customers
or prospects with one-to-one content.
But it also works great as an amplification tool.
So suppose you're having an in-store sale.
Of course, you're gonna have
all your other marketing tactics in play,
like in-store signage, coupon codes, and the like.
With email, you would then craft a strategy
to amplify these efforts.
You would send a newsletter out to your list
letting them know of your sale, when it starts,
ends, and the benefits for them.
Now that you've considered why you need to get started
with email marketing, let's set a goal.
How can email marketing benefit your business?
Where do you see email marketing
complimenting your existing efforts?
Uncover your why, and you're ready to get started.