- Rather than just building the first solution
that comes to mind,
design thinking encourages your team
to investigate options
and build on multiple people's ideas.
Combined, those ideas are likely
to generate a better overall solution
than if any one individual just sat in a room
and tried to fix things themselves.
Ideation takes many forms,
but as with every phase in the design thinking process,
it should involve all the different disciplines
on your team.
Just because people don't traditionally create
the specifications for a project
doesn't mean they're lacking in ideas.
Getting a more rounded insight
based on the ideas of the whole team
will lead to more creative solutions.
This creative part is something that agencies value.
Often, they'll invite your team
to be part of the creative process in some form or another.
Believe it or not,
it's often your ideas from this process
that are reflected back to you
in the subsequent design mock ups they produce.
Your team can be creative.
If you haven't experienced that yet,
it's possible that they just haven't had
the right starting points,
the right exposure to customer issues
and the right environment for exploring design ideas
to truly demonstrate their creativity.
The design thinking process brings out that creativity.
Even the most logical, practical,
grounded individuals can
and do create wonderful design ideas.
Even if these individual ideas don't end up being used,
they fuel the creative process for everyone else,
which leads to great ideas
and a sense of shared ownership of the solution.