- Hello and welcome to this course
on Understanding Design Thinking.
I am Chris Nodder.
I work with teams to implement design thinking
in their organizations.
These organizations can be startups
or multinational enterprises.
Design thinking is a way to get your team
thinking creatively about your products and services
from your customers perspective.
We'll look at how you can help your team
understand user issues,
find creative solutions to the biggest issues,
and build and test a prototype
of how those solutions would look
in your app or on your site.
By following this set of techniques,
you can plan for how you'll get the best bits
of your new design implemented quickly.
This course gives you the context and selling points
for design thinking.
So you can navigate the politics
of getting design thinking off the ground in your company.
Through the whole course I emphasize
how you can do this yourself within your organization,
rather than having to rely on outside agencies
or design school classes.
If you are planning on using an agency
or attending a design thinking class,
you can use the information in this course
to help evaluate which of these agencies or schools
is most likely to help your team out.
I've got lots of information for you
on how design thinking fits into a business
and development process.
So let's get started.