- So now we've looked at the basic steps of design thinking.
You've just been through a whole feedback loop,
from gathering information about the problem
through to getting input on a prototype solution.
When I work with teams,
we most often fit these feedback cycles into a single week.
We move fast, but we always check that we're remaining true
to the user data we collected
at the beginning of the process,
In that one week cycle, we're now on day four.
At this point, you have to make a decision.
Do you think you can make some quick changes
based on the feedback from the usability testing?
Or is it better to spend another week of research,
ideation and prototyping
to come up with even better solutions
based on what you learned during the week?
Remember, one additional week of design thinking activities
at this point is a lot cheaper than spending a week or more
of refactoring or rework later on in the process.
Either way, at this point you'll make changes
to your paper prototype design based on what you've learned
and then move forward either to another round
of design thinking exercises or to your planning phase.