- [Instructor] In the last 20 years
online shopping has become a part of our daily life.
And we buy products online because it's convenient
and Ecommerce stores have a wide range of products.
Companies like Amazon are so successful
because they analyze customer's past purchases
and have built up a knowledge base
about products and preferences.
With the help of recommender engines,
customers can find the right product for their needs.
The Knowledge Graph calculates the product recommendations
for the customer.
For example, which additional product would fit
to the product
that you have just put in your shopping basket.
Using a demo of the software pool party
from the semantic web company.
I would like to explain the advantages of using
Knowledge Graphs in Ecommerce.
You'll see here,
a recommendation engine that helps the customer
to choose a suitable combination of cheese and beverages.
We select the category of cheese.
For example, Gouda cheese.
Then we select additional criteria like creamy, salty,
or hot cheese.
Now we have selected a cheese and the recommendation engine
proposes a beverage that fits to the correct characteristics
of the cheese.
In the recommendation engine,
the Knowledge Graph shows which characteristics of cheese
matches with the characteristics of the beverage.
This makes it possible to find the optimal combination
between two products.
Another successful example
of the use of Knowledge Graphs is Netflix.
Netflix suggests movies based on your preferences.
For example, you will receive a message like,
we have just added a series that you might like.
We can describe the movies,
actors and other properties in a Knowledge Graph.
Proposals are now generated based on your past preferences
and based on the Knowledge Graph.
Here, we see an example of a graph database
that contains information about movies, actors,
and their relationship.
We can see that Tom Hanks acted in the film "Cloud Atlas".
The user can explore the knowledge in a visual way.
In addition, machines can query the database
with languages like cipher or graph QL.