- [Instructor] Successful digital companies
such as Google, Amazon, and Netflix
have been using knowledge graphs since 2012.
These companies are currently among the most valuable
companies, and common success factor is that they have
managed to use knowledge graph technology
to optimally combine information about their customer,
products and preferences, and, thus, tailor their services
to the needs of their customers.
Digital companies have, thus, built up a knowledge base
about customers and products and can use knowledge graphs
to link this information with each other.
To get started, let's look at these examples
of how Google, Amazon, Netflix use knowledge graphs.
Search engines, on the internet, can use knowledge graph
technology to improve search results.
Google has been using this technology since 2012.
Currently, companies are starting to use
knowledge graph technology for enterprise search
to improve their knowledge management.
One example are research departments and pharma companies
that use knowledge graphs to analyze scientific articles
in the COVID research.
In e-commerce and the media industry knowledge graphs
are used to better understand customer preferences,
and provide users with recommendations for future purchases,
examples are Amazon and Netflix.
Knowledge graphs are also deployed to improve
knowledge management for enterprises.
For example, Microsoft has introduced
knowledge management services like Viva Topic
and SharePoint Syntex to support
the exchange of knowledge in the organization.
These new services use AI and graph technology
to provide users with the relevant information
that they need for their work.