- Hi, I'm Deke McClelland.
Welcome to my course, Creating and Adapting a Logo.
The concept is simple:
we're gonna create an eye-catching, easily-recognizable logo
and then we're going to adapt it to a handful
of increasingly device-independent applications.
But as simple as that sounds, it requires a lot
of planning and refinement.
After all, what we're trying to make here
is the perfect piece of iconography,
something that identifies our client up-front
and keeps them in the public's imagination
for the long haul.
For purposes of this course,
let's say that our client is a space tourism company,
called Frontiers Unlimited.
This is a start-up that's venturing into unknown territory
with no track record, but a very big ambition.
They wanna bring their customers to space.
They have grand ideas that translate into brand promises,
they sincerely wanna do good work, and they hope
that others see the merits of their ways.
In other words, they're just like your client,
or your business.
Where a logo is concerned, we all wanna communicate
our personal or corporate values
in a single, unforgettable icon.
In this course, I'll take you
through the entire logo process, from brainstorming
to development, from base art to topography,
from spot color for print to device-independent shading,
all the way into the heady world of photo realism.
We start with lots of sketches,
move on to lots of Illustrator,
and finish with lots of Photoshop.
In the end, we'll have a few beautiful items to show
for our work, and we'll have a memorable logo.