- You've made it.
Congrats on completing my course
on the fundamentals of content marketing.
Again, I'm Brian Honigman.
And now that's your equipped to create your own campaigns,
the first step you should take is staying up to date
on the latest advancements in content marketing.
There's always new approaches, channels,
and content formats to consider experimenting with
to see which of these new opportunities work for you,
and that's stars by subscribing to the right resources.
I recommend checking out my marketing courses
here LinkedIn Learning, and following new sources, like,
Econsultancy, Digiday, Marketing Dive,
and Content Marketing Institute.
You can also check out my website, brianhonigman.com,
where I write and discuss all things marketing.
And don't forget to check out all the handouts
I created for this course
to help you put these lessons into action.
Like my content strategy template,
or the checklist for choosing the topics.
If you hit any roadblocks as you begin to embrace
content marketing for your organization,
don't hesitate to leave a question in the comments,
or reach out to me on LinkedIn.
I'm excited for you to create
your own content marketing programs
that enrich your customer's experience with your company,
gaining their support for the long term.