- [Narrator] Well, we are embracing the creative curiosity
and confident spirit of Veri Peri.
There are a few best practices that can help you
when using this hue.
In all the prior years of doing these color trends,
I always say we need to lead with emotion
and I will continue to do so.
How we make people feel
about our brand is what leads people to connect.
use Veri Peri to enhance your brand perception
and bring life and possibilities into these uncertain times.
Now, when working with Veri Peri,
you'll need to align your communication.
This means making sure that your marketing language
and visual identity align and don't contradict the emotions
that you're trying to convey to your audience.
You also need to consider the context
when it comes to color and culture.
In Thailand, purple is associated with sorrow
and worn by widows.
While Veri Peri is a new color,
many could associate with purple.
You can learn more about the importance of color
in culture by checking out my LinkedIn learning course.
Now, it's also important to consider your environment
with the addition of virtual and augmented reality spaces.
We now have another realm to consider
when working with color.
Too much Veri Peri in one space
paired dark shades can actually break the uplifting spirit
it evokes and make it feel somber.
Now let's celebrate creativity through your communication.
Whether it's in your branding, designs, illustrations,
even with what you wear,
Veri Peri gives you so many possibilities
to pair with cues and drive emotion.
You don't have to stay in a monochromatic vibe.
If you want to use this graphic here, I've included a link
for you to grab my design and use it for free.
Now let's talk about legibility.
When it comes to legibility, Veri Peri works great
with lighter text, but could be harder
to read with other shades of similar intensity.
Text that is harder to read will harm the reading flow
and overall experience of your content.
One free tool that is incredibly valuable is Adobe Color.
You can check for the contrast ratio and ensure
it aligns with the best practices for accessibility.
Now that we've gone over these best practices,
go create something powerful that changes our world.
Creativity is at your fingertips with Veri Peri.