- [Instructor] With the landscape
of our global need for encouragement
and a rekindled vision to live our best lives,
Veri Peri is a hue that could be used strategically
on certain marketing campaigns,
even if you have established brand colors.
Before I start on any campaign or brand design,
I always map out direction using visuals that drive emotions
and how my clients want their audience to feel.
What you're seeing here is just a mood board,
which is a good start.
I prefer to provide my clients with a style-scape.
A style-scape is like a brand map for your visual identity.
It connects the emotions to your brand language
and helps your client understand the direction
that you're proposing.
You can check out my other movies from this course
that talk about marketing and branding
where I share a couple of examples.
Now let's look at some possible applications.
Let's say you already have established brand colors,
but you want to do something
that will boost your employees' mental health.
Here's an idea of how you can incorporate Veri Peri
in packaging.
Send them a creativity box.
You can have elements that help your employees step away
from the computer and take a break.
You can include tea or coffee, bath bombs,
a subscription to a meditation app
or a pass to visit their local state park.
Do something that is meaningful for them
and doesn't necessarily include branded pens,
bags, calendars or notepads.
You can also implement something else
that involves your brand audience.
It could be a simple carousel graphic
that shares creativity tips from your employees
and you pull some elements of Veri Peri.
This is a great way for you to share your brand values
and include your team.
If you're in the process of rebranding
and your identity needs to align with carefree confidence,
bold curiosity, spirituality or creativity,
you could be in great company with Veri Peri.
Color is an incredibly powerful tool for brand recognition,
but it's also an essential communication tool
that you want to carefully consider.