- [Narrator] When we talk about color, we can feel limited
as to what industries these hues can work well with.
Pantone's veri peri is one of those hues
that gives us a lot of possibilities to explore and test.
Let's look at a few examples.
In the fashion industry, veri peri allows you
to experiment with different textiles
to create an elegant look or a casual style.
You can also add an expressive flare
with some eyeshadow or nail polish.
With veri peri, you'll end up feeling
totally empowered and confident.
For the home decor or interior design,
veri peri can create comfort across accent walls, pillows,
light fixtures, and furniture.
But you can also get very creative
experimenting with different finishes and textiles.
Or you can go bold with your interiors
by mixing in some warm tones with your accent wall.
Just let your creativity unfold and experiment.
You never know what you may end up with.
Now, most of us don't think about food
when we talk about color trends,
but color can certainly impact our appetite
and perception of food.
Why not try out veri peri macaroons
or chocolate so decadent it makes your stomach dance?
Maybe even make some space donuts a la veri peri,
because why not?
When you pair veri peri with a flavorful experience,
your audience will remember it for longer
than if they experienced it
with a food that had neutral colors.
In technology industries, where we want to bring
connectivity, accessibility, and creativity,
we can call on veri peri to do the job.
The warm violet-red undertone creates comfort and curiosity,
which is a powerful contrast,
as most people associate technology with cold and distant.
Now, here is a unique application to veri peri.
When I worked as an in-house designer for the Houston Zoo
a few eons ago (chuckles),
I saw a vast amount of greenery
in the branding for most zoos and aquariums.
But we don't always have to do what everyone is doing.
Why not have a different approach
to raising environmental awareness and conservation
by using veri peri?
You'll end up creating curiosity, connectivity,
and appreciation for our environment in a different way.
Just be cautious about how you use this hue
when referring to the marine life.
We have a huge issue with coral bleaching
caused by global warming.
And one of the big warning signs of a coral dying
is when they start to turn into vibrant purple,
yellow, or blue hues.
You can learn more about this by checking out
the global campaign called Glowing Glowing Gone.
Now, veri peri can work with other industries,
like sport and fitness, mental health and wellness,
finance, and even space exploration.
Bringing veri peri into these industries
will elevate positive emotions, drive innovation,
and fuel our creative spirit.