- [Instructor] Veri Peri brings us a unique combination
of blues with warm violet red undertones.
And getting this hue right meant that Pantone had to
meticulously achieve the right percentage of red violet.
When it comes to emotion, Veri Peri brings us
the best of both worlds.
Within the blues family, we pull emotions related to trust,
expansive possibilities, leadership, and loyalty.
That meaning may shift depending on the tint
or shade of blue, but for Veri Peri,
we're pulling those emotions I just mentioned.
The red violet shade of Veri Peri brings us warmth,
creativity, curiosity, spirituality, and wisdom.
Now let's go deeper into three key areas
that we can leverage the emotions associated with Veri Peri.
The power of creativity
becomes more enhanced with Veri Peri.
It takes our emotional experience to a different level
where not only do we embrace curiosity to be creative,
we feel far more courageous about it.
And when we are more courageous,
we feel less pressured or even question ourselves less,
and we become more expressive.
Veri Peri encourages us to experiment
with different textures, environments,
and it leaves us feeling free to try new things.
Another powerful emotion associated with Veri Peri
is how it can make us feel so confident.
Some of this can be connected to our association
with purples and royalty, but this hue creates
a deeper meaning by connecting us with spirituality
as it opens up the cosmos of energy for us.
And whether we wear Veri Peri or have a designated
cozy couch of confidence, we'll find out that how
we experience this hue leads us to reflect on our blessings
and feel gratitude for what we have.
It's almost as if Veri Peri comes and hugs us
and leaves us feeling empowered and energized
to move on with our goals.
Now Veri Peri also connects us to a visionary experience.
And in the last few years, we've seen a huge push
in innovation for technology from digital experiences
like augmented reality, virtual reality, like the metaverse,
all which enhance how we communicate
and connect in today's world.
Understanding the emotion behind any hue
is crucial to your brand environment, sales,
and even what we wear
because it has a power to make us feel something.
Veri Peri brings us a new way of communicating
with our communities and audience.
In a later chapter, we'll talk more in depth
on how to leverage Veri Peri in our branding and marketing.
But now that you know the emotions associated
with Veri Peri, you can start to use it
to enhance the way people experience what you share.