- [Instructor] While we have the exciting opportunity
to work with two hues,
there are some best practices
I recommend around using Illuminating and Ultimate Gray.
If you have watched any of my courses on color,
you'll know I always say to lead with intention and emotion.
We connect with color on an emotional level.
Knowing what emotions Illuminating and Ultimate Gray create
will help you form a stronger communication
in your marketing, branding and even interiors.
Now because we're working with two hues,
if you choose to use both,
you'll need to determine your dominant hue.
Think of this as the dominant hue paving
the way for your communication.
For instance, if you want to bring more energy and joy,
you may consider using Illuminating as your dominant hue,
or if you want to build on strength and resilience,
Illuminate Gray will be a better fit.
If you want more insight on which hue to choose,
refer to my earlier movie on emotional cues.
Knowing your surface is very important
when working with these hues.
Illuminating is a vibrant hue,
and if you paint an entire room with it,
you could cause sensory issues for some children or adults.
The larger the surface, the more intense the hue will feel.
If you feel you just have to use these two hues,
I want to encourage you to explore building
on your color palette with hues that compliment
the feeling you want your brand associated with.
In this example, I added a light green hue
to create a soothing and calming experience
for this tea brand.
And now one of the most important factors
when working with these two hues is legibility.
Many of us may not notice a difference,
but we do need to consider color
in relation to color-blindness.
Let's take a look at a couple of examples.
The type on the left gets harder to read
the smaller it gets,
And while the type on the right
may not feel like it's difficult to read,
to some, the lack of contrast
will make the text hard to read,
especially with a smaller text size.
So what can you do?
Consider making your smaller text a darker shade
or just use white when using Ultimate Gray as a background.
this will be very helpful for small dimensions
like social media or even the web.
Once you consider these best practices,
you will be able to amplify your communication efforts.