- [Instructor] As soon as Pantone announced
the new colors of the year, I heard a mix of excitement
and confusion regarding the color selection.
Many associated this combination with the industrial
or construction industry, however,
Illuminating and Ultimate Gray bring us a whole new area
of opportunities to express ourselves.
Since we have two colors this year,
we're going to take a look at the emotional associations
a little differently.
I'm going to share the emotions linked to each hue first
and then we're going to take a look at a few examples
of how both shades come together to remind us
of how resilient we are
and that we're heading for brighter days.
And we're going to start with Illuminating.
Illuminating feels enriching and vibrant,
and because it's in the yellow spectrum,
it's one of the most visible colors.
The emotions linked to Illuminating give us a sense
of vitality, joy,
wisdom, radiance,
warmth and visibility.
Now let's take a look at Ultimate Gray.
We can see varying grays across nature from shadows,
clouds, rock, granite and pebbles.
This particular shade of Ultimate Gray
isn't so dark it's overwhelming,
or even so light that it feels airy.
Ultimate Gray is balanced, a noncompeting color
and it makes it a perfect partner to Illuminating.
The emotions linked to Ultimate Gray
give us a sense of strength.
It's also resilient.
It's everlasting, think of those pebbles
that we see that stand the test of time,
that they get shaped and shaped and they never get broken.
We also feel a sense of balance,
intelligence and innovation.
Now let's talk about how we can heighten positive emotions
by connecting Illuminating and Ultimate Gray.
Together, these hues give us a sense of revival.
Take a look at this image.
We see a woman looking out into the illuminating leaves.
We can sense she feels uplifted as she breathes in
a new beginning.
Her ultimate gray backpack symbolizes her growing wisdom
and enduring resilience.
These two hues make us feel ready for the journey ahead.
Now, even if we switch our imagery,
we can still see how these hues make us feel stronger
and hopeful for better days ahead.
We just feel grounded.
Illuminating and Ultimate Gray moves us forward
as we know we can do this together with a direction.
Let's take a look at this image here
of a dad and his daughter.
We start to wonder about the stories they share,
the wisdom passed down
and the new ideas being born across generations.
Today, we connect the vision
of our life experiences coming together
with bright ideas that bring innovation
and develop new technologies
to decrease our carbon footprint
and support our growing cities.
No matter how we look at these two hues,
we can't deny the power behind this dynamic duo
to bring hope, vitality and resilience.
With this knowledge, you'll be able to explore
and expand the use of these colors
beyond the common industries.